Moderna – Here's to the Change Makers
Moderna's mRNA platform changed the world during COVID-19 and it's continuing to change the future of medicine.
To raise awareness about the possibilities of mRNA and to applaud change-makers everywhere, Moderna partnered with one of the biggest change-makers in the game. Building off of Moderna's current 'This Changes Everything' campaign, 'Here's to the change makers' was a collaborative effort with tennis legend Billie Jean King during the 2022 US Open.
Press: AdAge, MM+M, Sports Business Journal, Campaign US, Billie Jean's POV
SpoonfulONE – Food Freedom for All
When children are born, their parents develop a wide range of hopes, dreams, and wishes for their future. Food freedom is one wish that SpoonfulONE products make a reality. To raise awareness of the product benefits, the campaign taps into an emotional space all parents can understand. From the POV of the parents themselves, their sentimental wishes are paired with moving imagery and messaging that communicates how SpoonfulONE can help.
Brain Aneurysm Foundation – Stop The Pop
From personal experience, I understand the impact an undetected brain aneurysm can have on someone and their family. The keyword here: undetected. 1 in 50 people in the U.S. are living with an undetected brain aneurysm right now.
To raise awareness and encourage getting tested for a brain aneurysm, I chose to develop a B.A.F. digital campaign pairing their well-known tagline 'Stop the Pop' with a fresh and evolved look and feel.
Adobe Experience Cloud for Advertising – Connect With Confidence
Everyone is pretty familiar with Adobe, but what is the Adobe Experience Cloud for Advertising? Well, it's an ad tech platform that integrates the full advertising team–from account to strategy, to creative. But how did we advertise, an advertising platform, to advertisers? We started with the well-known Adobe Red and developed our knowledgable spokesperson Adam to educate the audience and drive our message 'Connect with Confidence' home.
Press: RWU Feature, AAF Top 15 Advertising Students in the USA Honors
Atkins Nutritionals – An Atkins Appetite
At Atkins, it's about eating right, not less. To push this motto even further, we've created a social content series that will generate earned media amongst their already loyal audience, introducing: 'An Atkins Appetite'. Partnering with Atkins advocate and actor, Rob Lowe, this series provides tasty and easy recipes using Atkins products. We'll share this series on the brand's YouTube channel, social platforms, and we'll even provide a one-of-a-kind Atkins cookbook for the super fans.
Hydro Flask – Optimism for the Win
Being a college student and navigating young adulthood is difficult enough as it is, let alone doing so in a world as unprecedented as the one we're living in. Strong mental health and optimism are attributes that can truly get us through anything. As a fan-favorite brand on college campuses, Hydro Flask is leading the charge and bringing positivity to young adults across the country, 'Optimism for the Win' is a campaign that reminds us all just how much we can accomplish and overcome when we embrace a positive mindset and lifestyle.